social connections and what were you thinking?

Last week I attended Social Connections VII event in Stockholm. More about the event you can read by clicking on the next image:

soccnx

 

One presentation that stayed a little longer in my head was Louis Richardson’s keynote ‘What where you thinking?’ (#WWYT).

Badge scanning app

Almost everyone at the event agreed that IBM Notes has been a tremendous great application platform over the years. A long long time ago I worked at a public relations company and by that time we used Lotus Notes (indeed it was a while ago) on similar events and trade fairs. We used one of the first Microsoft Tablet PC’s with the Domino Designer the HTTP task running on it. Attached to this tablet was a card scanner device that we integrated with a Notes app.

After scanning a visitor’s business card or badge we went through a simple questionnaire and from there we continued the conversation or thanked the person for her/his time and cooperation. The interest thing about this setup was that in the evenings we synchronized the information (replication = easy with Notes) with an CRM system and leads were distributed to the responsible sales persons according to the provided information.

Personalized post

Another feature of our Notes tool-set was to create personalized printed mail. Most people do not like printed post, but when it has an image with your name on it becomes personal and people liked it (remember long long time ago and people like innovative ideas (and even email)). Below is an example:

karen

For this we developed a Notes application that interacted with activePDF to create personalized PDF’s with a requested subset of our product catalog. We sent this directly to a ‘print on demand’ company that would also handle the shipment to a postal service. So in an ideal situation the requested information was sent 1 day after the event!

When I walked in the office this monday-morning I found nothing in my letterbox. What was I thinking? #WWIT

 

 

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